Zyrtec Essay Example

Zyrtec Essay Zyrtec also known as Cetirizine Hydrochloride is a second-generation anti-histamine that is generally used by children and adults to treat indoor or recurrent allergic rhinitis also known as hay fever or commonly known as allergy.[1] It is also used to treat outdoor or  Ã‚   seasonal allergic rhinitis and ‘lives’ or chronic urticaria in children over two years of age.[2]Allergies especially in children are characterized by red itchy eyes, itchy runny nose and sneezing. In the US it is the number one  Ã‚   most prescribed branded antihistamine with approximately $1,287 million sales in U.S alone.[3]CompanyThe company that manufactures and distributes Zyrtec is the renowned Pfizer U.S pharmaceutical Company. The U.S pharmaceutical giant’s guiding motto is â€Å"working together for a healthier world†.[4]   As the company puts it, it is inspired by a single goal, â€Å"your health†.   â€Å"They are dedicated to developing new safe medicines to prevent and treat the world’s most serious diseases†.[5]Therefore as the motto portrays, the company’s goal is to delight its customers though innovative and technologically advanced medicine and treat most human ailments. The major commitment that the company has is to be â€Å"the global leader in health care† by bringing change to all people across the globe.[6]The company would achieve this through provision of access to effective safe yet affordable medicines to those who need them. To also continue maintaining a leading role and to satisfy both customers and shareholders, the company is committed to remain focused on improving continually how they do business. This is done through transparency, and forging a strong relationship with its clients to enable the organization develops the abilities to listen and make appropriate decisions thereof.Charles Pfizer and Charles Errant who were cousins founded Pfizer Inc. in 1849. Ever since the company has co ntinued to evolve to keep pace with the ever changing stakeholder, customers and the society’s expectations. The two cousins who were German chemists and entrepreneurs borrowed $2,500 from Pfizer’s father and bought a red brick building in Brooklyn New York at the Williamsburg section. This building doubled up as an office, laboratory factory and warehouse.[7]Santonin was the first of the company launches. Santonin was palatable anti-parasitic drug to treat intestinal worms, which was a common ailment in America in the mid 19th century. Santonin was an instant hit and the company was officially launched following this success. Pfizer continued on producing quality products especially in the areas of painkillers and other vital drugs.[8]During the civil war of 1862 its sales soared because they ventured into domestic and cleaning agents, which also included other drugs that were in demand from the Union Army. Some of these drugs included such important drugs and cleanin g agents as iodine, morphine mercurial and camphor.By 1880 Pfizer had become America’s number one citric acid producer, which was to become its main product. This was because new drinks like coca-cola, Pepsi-cola and Dr. Ripper gained popularity and had citric acid as an ingredient. But perhaps the greatest breakthrough the company ever came of with is the production of penicillin through deep tank fermentation. Penicillin was to be known as the â€Å"real defense against bacterial infection† and there was no other drug like it before. This was a turning point not only for Pfizer as a company but for the whole human history as well, this was in 1944. [9]Pfizer would again become the leading producer of Vitamin C or Ascorbic acid in the world in 1936 and by the late 1940s it became an established leader in the production of a wider range of vitamins. By 1950, Pfizer had established one of the best sales and marketing organization in the pharmaceutical industry and by 19 51 the company underwent a major international expansion and expanded to such countries like Brazil, Canada, Cuba, Panama, Puerto Rico, England and Mexico.[10]By giving its international managers the autonomy to make decisions accelerated its growth across the globe. In 1952 the company established an agricultural division especially targeting animal health.[11]Through 1995 the company maintained its growing streak and in this particular year acquired SmithKline Beecham’s animal health business giving it the leading role in production of livestock and animals pharmaceuticals. By 1997 it was named the world’s most admired pharmaceutical company by the well-recognized Fortune Magazine.[12]This was to be followed by the breakthrough invention for erectile dysfunction drug Viagra that took the world by storm.In 1999 while celebrating its 150th anniversary it was again named the â€Å" company of the year† by Forbes Magazine and in 2000 the merger between Pfizer and Warner-Lambert created the â€Å"world’s fastest growing major pharmaceutical company†. Also, through its program of Share Card Program, it provided qualified low-income Medicare to low income Americans. [13]One of the latest innovations coming from Pfizer is a prescription medicine that enables adults cease smoking, Chantix was launched in 2006 again a first in this category and just like Viagra it took the world by storm.With such an attractive and impressive track record marketing of Zyrtec would not be a very difficult thing to do especially is the US where the company’s presence is well known and felt. To be able to understand clearly about the marketing aspect of Zyrtec it is very important to carry out a SWOT analysis that seeks to identify the strengths, weaknesses, opportunities and threats that are likely to face the organization in its quest to market the brand.StrengthsThe major strength that is easily discernable is the formidable background that th e company has created for the last 158 years. The background can be described as one of the most impressive for any organization. Through its innovativeness, creativity and solid background the company has continued to excite not only America but the whole world as well with the innovation of such first ones like penicillin in the 1920s, vitamin C in the 1950s, Viagra in the 1998s and many more life changing drugs. With such a track record the company is bound to be easily noticed.The pharmaceutical industry is a very sensitive industry because it deals with human health. A case of product backfiring would have a devastating effect on any organization. This notwithstanding, Pfizer as company because of its commitment to quality has created a â€Å"halo effect† on most of its range of products. The company is trusted by almost all its consumers and has created itself as a brand and a household name in the pharmaceutical industry.The company has established one of the best and technologically advanced laboratories that it continues to generate some of the best drugs to treat many major ailments.Another strength that the company has is its global presence where it exists in most major countries of the world. Some level of autonomy where respective managers are given a freehand to make quick decisions regarding the markets they represent characterizes its international presence. This is very important bearing in mind the dynamic world market. Pfizer’s solid base that is matched with colorful and rich backgrounds enables the company to have an upper edge over its competitors.The company’s backgrounds enables it to remain ahead of the pack especially in the consumer’s mind, who would likely entrust their health and those ones of their animals to such a solid company. With such catchy and unique innovations of the Viagra, enables the company to cut down on its promotion budget because such brands automatically get headline spaces in local and international and media outlets.Zyrtec is perhaps one of the companies leading anti-histaminic drug in America. Likely, the leading role can be directly attributed not only to the effectiveness of the brand but also Pfizer’s record [F1]  as a company as well. Zyrtec being the leading antihistamine enables the company to cut down on its marketing budget and concentrate much on ensuring that the brand is well supported by making the drug better and readily available. This was to be reinforced by the over the counter authorization by the FDAIn any case the kind of marketing the company would likely to support is that one that ensures the brand does not loose the market share and not necessarily push for more sales. In marketing, brand loyalty is extremely important and Zyrtec as it is, has maintained a leading role in the U.S market. For any competitor to drive it out or to eat into it’s market would be a very daunting task.Counterfeits are one of the greatest threa ts in the pharmaceutical industries. This is because once a certain drug is counterfeited its quality of efficacy is brought into disrepute. To protect its consumers and ensure safe and effective medicines the company has continued to identify and employ innovative counterfeit proof mechanism a very good example is the Radio Frequency Identification (RFID) a first one in the industry. Such innovations ensure safety and quality are transferred to the consumers. [14]Zyrtec, when first launched was a prescription drug. This changed in November 19, 2007 when the FDA approved sales over the counter meaning one can easily buy the drug without any prescription. Undoubtedly this is likely to boost the sales as one can get prescription online and many pharmacies have continued to push it via Internet.[15]WeaknessesZyrtec is indeed a leading anti-histamine drug for the treatment of allergies in the world market. However this is bound to change it Pfizer does not do something about the side ef fects that the drug has on its patients. According to Askapatient database on a survey carried since 23/05/07 up to 9/21/2008 where 583 users of Zyrtec responded, the ratings were not very promising. Out of a scale of 1-5, Zyrtec is rated at 2.3 not a very good rating especially bearing in mind the publicity it gets in the U.S market.[16]The drug it seems is receiving negative ratings from consumers some indicating severe side effects like weight increase, low libido, panic attacks and so on. In most situations companies of Pfizer’s size are likely to ignore such comments or ratings yet it would not be business as usual. Competitors are likely to take advantage of this anomaly to penetrate the market. This is already happening with the development of Xyzal, which is using the weakness as an entry pointOpportunitiesPfizer as the manufacturer of Zyrtec has what it takes to push the allergy drug. With a well-developed network across the world makes the company the most ideal to effectively push its own brand. And the advantage that comes to fore is its various productions centers in Brazil, U.K and South Africa where it has the capacity to distribute and market Zyrtec to new markets within a very short time. Asia and Africa are a very attractive markets that it could choose to venture and establish itself as a renown brand name.With its strong base including an advanced research and development laboratory it can easily invent and role out new drugs on this particular line that would be best suitable for these areas. By riding on the crest of the good performance realized from its previous product lines, Pfizer is likely to penetrate such markets with ease as compared to other companies that are not well known in this areas. A good example of the various drugs that it can ride on includes Viagra that address erectile problems, and Chantix that enables smokers stop smoking.Pfizer also needs to utilize the online resources to propel its growth. Internet is tu rning out to be the single most important tool in the contemporary world that has the capacity to reach within a short time the target market. It is easy for the company to prescribe online and utilize powerful e-commerce organizations.However, there are certain risks that could be involved by utilizing the Internet. There’s also a great opportunity that is being through the Internet. There seems to be a great number of sites that are offering Zyrtec online. Most likely such sites are private companies that are selling the products on behalf of Pfizer, this is a great boost especially on cutting on the distribution, marketing and advertising budget.ThreatsPfizer has been in existence for over a century and a half. Its dominance in the world market has continued to attract intense competition. Zyrtec as a brand has attracted quite a formidable competition from U.C.B’s Group another global pharmaceutical giant that produces Xyzal.[17]Xyzal is a brand in the line of Zyrte c because it is anti-histamine. Xyzal is better placed to compete with Zyrtec because it has been developed in such a way that it does not have any side effects on the patients unlike Zyrtec. Xyzal was launched in 2001 and became the number one anti-histamine drug in Europe beating Zyrtec. However, Zyrtec has continued to dominate the U.S market. [18]With the claims of lack of any side effect as opposed to Zyrtec, Xyzal is likely to get into the US market and utilize its success in the European market to establish itself into the U.S market. Zyrtec’s sales were set to decline to 3% for the first quarter of 2004. This indeed is a gloomy picture for Pfizer. Another threat that would likely affect the growth of Zyrtec is the sticky issue of counterfeiting. Some factors have contributed greatly to the rise in this vice. These factors include the raise in the number of distributors in the medicine supply chain.[19] Such distributors include under regulated wholesalers, increase in the number of internet pharmacies, repackages, technology advancement enabling criminals to counterfeit easily, lack of strict legislative measures in other countries. [20]ConclusionZyrtec just like other Pfizer brands has continued to dominate the American market for some time. Pfizer as company has built quite a reputation in this market earning accolades for it innovativeness and quality products. The company has continued to dominate this particular market because of the experience and its ability to satisfy and surpass customer expectations.Zyrtec on its part is indeed a wonderful antihistamine going with its performance track record, however it stands a great risk from the competition especially Xyzal which is giving it a run for its money in the European market. Pfizer would strongly rely on its reputation to wade of any form of competition, however it is important for the company to address the complaints of the side effects from the consumers.

How to Conjugate Pratiquer (to Practice) in French

How to Conjugate Pratiquer (to Practice) in French The French verb  pratiquer  is relatively easy to remember because it means to practice. When you want to say we practiced in the past tense or I am practicing in the present tense, the verb needs to be conjugated. A quick lesson will introduce you to the simplest forms of  pratiquer  for you to practice. The Basic Conjugations of  Pratiquer Pratiquer is a regular -er verb and it follows the most common conjugation pattern found in the French language. For students who are experienced in conjugations, this should be a pretty easy lesson. As with all verbs, youll begin by identifying the verb stem (or radical). For  pratiquer, that is  pratiqu-. From there, a variety of endings are added that correspond to both the subject pronoun and the tense of the sentence. This gives us things like  je pratique  for I am practicing and  nous pratiquions  for we practiced. Present Future Imperfect je pratique pratiquerai pratiquais tu pratiques pratiqueras pratiquais il pratique pratiquera pratiquait nous pratiquons pratiquerons pratiquions vous pratiquez pratiquerez pratiquiez ils pratiquent pratiqueront pratiquaient The Present Participle of  Pratiquer Adding -ant  to the radical produces the  present participle  pratiquant. Not only is it a verb, but there are some instances in which it becomes a noun or even an adjective. Pratiquer  in the Compound Past Tense In French, passà © composà © is the compound past tense that uses the past participle pratiquà ©. To form it, begin by conjugating the auxiliary verb avoir  to the present tense and finish the compound with pratiquà ©. The result is phrases such as jai pratiquà ©, meaning I practiced, and nous avons pratiquà © for we practiced. More Simple Conjugations of  Pratiquer There are a few more basic conjugations youll want to know for  pratiquer. Among those are  the subjunctive  and  the conditional.  The former implies uncertainty to the practicing while the latter is for an if...then situation.  The literary tenses of the passà © simple  and  the imperfect subjunctive  are reserved for writing and are good to memorize as well. Subjunctive Conditional Passà © Simple Imperfect Subjunctive je pratique pratiquerais pratiquai pratiquasse tu pratiques pratiquerais pratiquas pratiquasses il pratique pratiquerait pratiqua pratiquà ¢t nous pratiquions pratiquerions pratiquà ¢mes pratiquassions vous pratiquiez pratiqueriez pratiquà ¢tes pratiquassiez ils pratiquent pratiqueraient pratiquà ¨rent pratiquassent The imperative  is used often for assertive statements like Practice! When using it, skip the subject pronoun and leave it at Pratique ! Imperative (tu) pratique (nous) pratiquons (vous) pratiquez

Robert the Bruce at the Battle of Bannockburn

Robert the Bruce at the Battle of Bannockburn Conflict: The Battle of Bannockburn occurred during the First War of Scottish Independence (1296-1328). Date: Robert the Bruce defeated the English on June 24, 1314. Armies Commanders: Scotland King Robert the BruceEdward Bruce, Earl of CarrickSir Robert KeithSir James DouglasThomas Randolph, Earl of Moray6,000-6,500 men England King Edward IIEarl of HerefordEarl of Gloucesterapproximately 20,000 men Battle Summary: In the spring of 1314, Edward Bruce, brother of King Robert the Bruce, laid siege to English-held Stirling Castle. Unable to make any significant progress, he struck a deal with the castles commander, Sir Philip Moubray, that if the castle was not relieved by Midsummer Day (June 24) it would be surrendered to the Scots. By the terms of the deal a large English force was required to arrive within three miles of the castle by the specified date. This arrangement displeased both King Robert, who wished to avoid pitched battles, and King Edward II who viewed the potential loss of the castle as a blow to his prestige. Seeing an opportunity to regain the Scottish lands lost since his fathers death in 1307, Edward prepared to march north that summer. Assembling a force numbering around 20,000 men, the army included seasoned veterans of the Scottish campaigns such as the Earl of Pembroke, Henry de Beaumont, and Robert Clifford. Departing Berwick-upon-Tweed on June 17, it moved north through Edinburgh and arrived south of Stirling on the 23rd. Long aware of Edwards intentions, Bruce was able to assemble 6,000-7,000 skilled troops as well as 500 cavalry, under Sir Robert Keith, and approximately 2,000 small folk. With the advantage of time, Bruce was able train his soldiers and better prepare them for the coming battle. The basic Scottish unit, the schiltron (shield-troop) consisted of around 500 spearmen fighting as a cohesive unit. As the immobility of schiltron had been fatal at the Battle of Falkirk, Bruce instructed his soldiers in fighting on the move. As the English marched north, Bruce shifted his army to the New Park, a wooded area overlooking the Falkirk-Stirling road, a low-lying plain known as the Carse, as well as a small stream, the Bannock Burn, and its nearby marshes. As the road offered some of the only firm ground on which the English heavy cavalry could operate, it was Bruces goal to force Edward to move right, over the Carse, in order to reach Stirling. To accomplish this, camouflaged pits, three feet deep and containing caltrops, were dug on both sides of the road. Once Edwards army was on the Carse, it would be constricted by the Bannock Burn and its wetlands and forced to fight on a narrow front, thus negating its superior numbers. Despite this commanding position, Bruce debated giving battle until the last minute but was swayed by reports that English morale was low. On June 23, Moubray arrived in Edwards camp and told the king that battle was not necessary as the terms of the bargain had been met. This advice was ignored, as part of the English army, led by the Earls of Gloucester and Hereford, moved to attack Bruces division at the south end of the New Park. As the English approached, Sir Henry de Bohun, nephew of the Earl of Hereford, spotted Bruce riding in front of his troops and charged. The Scottish king, unarmored and armed with only a battle axe, turned and met Bohuns charge. Evading the knights lance, Bruce cleaved Bohuns head in two with his axe. Chastised by his commanders for taking such a risk, Bruce simply complained that he had broken his axe. The incident helped inspire the Scots and they, with aid of the pits, drove off Gloucester and Herefords attack. To the north, a small English force led by Henry de Beaumont and Robert Clifford was also beaten off by the Scottish division of the Earl of Moray. In both cases, the English cavalry was defeated by the solid wall of Scottish spears. Unable to move up the road, Edwards army moved to the right, crossing the Bannock Burn, and camped for the night on the Carse. At dawn on the 24th, with Edwards army surrounded on three sides by the Bannock Burn, Bruce turned to the offensive. Advancing in four divisions, led by Edward Bruce, James Douglas, the Earl of Moray, and the king, the Scottish army moved towards the English. As they drew near, they paused and knelt in prayer. Seeing this, Edward reportedly exclaimed, Ha! they kneel for mercy! To which an aid replied, Yea sire, they kneel for mercy, but not from you. These men will conqueror or die. As the Scots resumed their advance, the English rushed to form up, which proved difficult in confined space between the waters. Almost immediately, the Earl of Gloucester charged forward with his men. Colliding with the spears of Edward Bruces division, Gloucester was killed and his charge broken. The Scottish army then reached the English, engaging them along the entire front. Trapped and pressed between the Scots and the waters, the English were unable to assume their battle formations and soon their army became a disorganized mass. Pushing forward, the Scots soon began to gain ground, with the English dead and wounded being trampled. Driving home their assault with cries of Press on! Press on! the Scots attack forced many in the English rear to flee back across the Bannock Burn. Finally, the English were able to deploy their archers to attack the Scottish left. Seeing this new threat, Bruce ordered Sir Robert Keith to attack them with his light cavalry. Riding forward, Keiths men struck the archers, driving them from the field. As the English lines began to waver, the call went up On them, on them! They fail! Surging with renewed strength, the Scots pressed home the attack. They were aided by the arrival of the small folk (those lacking training or weapons) who had been held in reserve. Their arrival, coupled with Edward fleeing the field, led to the English armys collapse and a rout ensued. Aftermath: The Battle of Bannockburn became the greatest victory in the history of Scotland. While full recognition of Scottish independence was still several years off, Bruce had driven the English from Scotland and secured his position as king. While exact numbers of Scottish casualties are not known, they are believed to have been light. English losses are not known with precision but may have ranged from 4,000-11,000 men. Following the battle, Edward raced south and finally found safety at Dunbar Castle. He never again returned to Scotland.

Education Experience in a United States University vs. Education in Essay

Education Experience in a United States University vs. Education in South Africa - Essay Example Later in the day I met the human resource manager, who assessed my credentials together with my goals and interests and then suggested the most suitable mentor. For once in my life, I felt happy about myself. I was taking action and doing something about my career development plans. The next day, I booked an appointment with my mentor at ten in the morning. I couldn’t wait to hear what he thought and had to say of my plans on career growth. At exactly ten in the morning, I left my office and headed for my mentor’s office in a happy mood. By now he had already been briefed by the human resource manager of the agenda. He went straight the point, asked a series of questions. These included; why I chose to become an assistant, what were my expectations as regards the job, where do I see myself in ten years to come, what fields was I interested in working and what my long term goals and dreams were. I struggled to answer some of the questions and this made me realize that I had become complacent. I had lost sight of everything that was important to me with regard to career progression. After a long chat, we came to a conclusion that for me to experience the career development that I have always wanted I had to go back to school. ... How long will it take? All these questions ran though my mind. Acquiring higher education in this day and time is undoubtedly critical; this is due to the ever increasing demand for skilled manpower in our economies. Universities, colleges and technical training institutes are the single source of skilled manpower today. Currently, there are tens of American institutions of higher learning and making a choice on which university to join poses a major challenge to many would be students. The situation is not any simpler in South Africa. South Arica has struggled to become the flag bearer in Africa when it comes to academic matters and has invested heavily in its universities in an attempt to improve the quality of education they offer and meet world class standards. According to Education UK, while choosing the course to take, one should check whether the course is right for them? What type of degree it is, whether it improves chances of following ones career plans, options available to the course, methods of teaching the course, and performance of the department in the Quality Assurance Assessment external review. After considering the advice from my mentor and my personal goals and objectives, I settled on a course that would best suit my needs. I was to take a master of Business Administration. I had always wanted to move onto a management position in employment. There are so many factors to consider when choosing which institution to join. According to the Fulbright Commission, there are over 1,700 American universities that offer postgraduate courses or degrees. It is thus not easy to narrow down to the particular institution to join. Students aspiring to join South African universities face the same challenge, they thus have to put all the

Finance and Growth Strategies Assignment Example | Topics and Well Written Essays - 3500 words

Finance and Growth Strategies - Assignment Example The internal rate of return is the cost of capital that will equate the present value of future cash flows to zero. In other words, it is the required rate of return which will yield a zero NPV. Thus, equation 1 can be modified such that NPV is replaced by 0. NPV calculations can be done manually but the process is tedious as it requires calculating the NPV by using different values of cost of capital. Another is the use of software like Microsoft Excel to generate a more accurate figure. The decision about whether the project should be accepted or not will be based on the results of the financial and strategic analyses using techniques like NPV and IRR. In using NPV as a tool, the general rule is to accept projects or investments which generates a positive NPV while rejecting those which yields negative NPV. The result of the NPV has a direct implication on the value of IRR relative to the required rate of return. Accordingly, a project is pursued if the IRR is equal to or higher than the required rate of return. In contrast, a project with a lower IRR than the cost of capital is turned down. It should be noted that a positive NPV is indicative of an IRR which is higher than the required rate of return. Â  Accordingly, a project is pursued if the IRR is equal to or higher than the required rate of return. In contrast, a project with a lower IRR than the cost of capital is turned down. It should be noted that a positive NPV is indicative of an IRR which is higher than the required rate of return. The project considered by Fujisawa, which is the expansion of its product line should be accepted based on the quantitative analyses using NPV and IRR techniques. The investment yields a relatively high NPV of 9,235,200. The IRR of 33.996% is very high compared to the required rate of return of 9%. Thus, Fujisawa will reap higher benefits than its capital outlay in the proposed project. However, it should also be noted that quantitative analyses are often not enough in ascertaining whether an investment should be pursued or not. Though expansion of the product is quantitatively profitable, qualitative factors like consumer demand and others should also be taken into account. Â  

Growing Years Essay Example for Free

Growing Years Essay People come and people go, moments are gone through and experiences are created. What only remains are memories ,and for that reason these growing years are considered to be golden. Growing up is the most important aspect of an individuals life as it determines on their state of mind and how they look at life when they are old enough. Some go through a hard time whereas some may just cruise through a good life. Life is definitely a long journey but how we go about it is up to us, we see a lot of what life has to offer us at the time of childhood and teenage years. A lot of attractions and distractions, basically the good things and the bad and how these influence us. I have gone through different situations in my life, have had to make pretty tough choices ,but one of the best things Ive learnt from these growing years is that your life is never at a stand still even when you think it is. The modern world has loads to offer teenagers like me. But at the same time I would like to include myself to agree on the fact that growing up as a person from within isnt an easy task. Ive found myself in different instances at a stage where I dont seem to be agreeing with my parents. Well obviously my mind is developing and I have opinions of my own. This did lead into quarrels at times, its not that I may necessarily be wrong but I dont think anyones parents would like their child to not agree with them on any aspect. The solution that I found to this problem was to be more understanding to thoughts and opinions that people shared with me. I could consider myself lucky to go on that path because Ive come across quite a few people who have thought in another sense and are perhaps now leading messed up lives at home and away. But then again thats all part of growing up, it could be scary at times but life has much more to offer than just a scare. My growing up like anyone elses has its own ups and downs, but lucky for me Ive learnt from my older brothers experiences and have been cautious into not making the same mistakes as he has made. We come across many friends in this period of life, many come, couple of them remain in our present time but only some or none remain as you move on all the way. Yes when were young were all joyful and think that nothing can ever affect our friendship and lifestyle. But what we forget is that those who are surrounding us are growing up too, and they begin to think differently and thats what fades them away from us. No doubt that Ive learnt quite a lot from my friends but one regret would be there that some of them arent present in the bonds of friendship around me. Due to all the distractions that growing up has had on me, Ive had a conflict with education and living reality itself. I guess I was just taking it too easy and was playing around with the responsibilities that were put upon me. Each year that you grow certain tasks are handed to you, be it from your parents or life itself. Whereas at the same time certain things are expected from you. I am quite sure that I personally never was in favour of this. Probably that couldve been one of the reasons I quarreled with my folks. I guess I just couldnt live up to the expectations. For instance, when I was out with my friends I had to be home by a certain time. I thought of this as reasonable to an extent but sometimes I went over my curfew. Obviously this wasnt acceptable from my parents as it was heading me towards indiscipline. I always thought that a couple of years back I was invincible and nothing but good things could come out of what I was doing, basically I was happy in satisfying myself. Therefore I guess I was looking for some space of my own which my parents werent willing to give me at that point of time which would be my early teenage years. But now I realize that all I was doing was just neglecting my tasks and duties. Life cannot be lived with one owns satisfaction and happiness, its also about sacrifice, sacrifice that my parents have made in order to help me live a good life, as they think of my future and happiness before their own and perhaps I have to carry out these values to a family of my own. But yea I was too young then and still am now but I can certainly say that Im in a better sense of mind to understand these things now. For this reason now I understand why my parents decided to give me this space now as I could use it more rightly. Ive been infatuated with material things and hav e gotten lost in the unreal world of dreams and fantasies. More importantly my teenage years brought about certain feelings and emotions in me that made me interact with the opposite sex. Definitely this is a normal feeling and theres nothing wrong with it. Going on dates and having serious relationships with girls was another aspect of my growing up. This perhaps made me well versed with the word love but what Ive experienced with most girls was just infatuation and a phase that eventually had to fade away. This all is a part of growing up, but when it begins to interfere with your personal life or becomes a part of your personal life then I guess things just seem to be all messed up. Your moods and attitudes can easily alter at any given moment. In my case I could see this coming and still couldnt take control of it. A really funny situation I guess for many but for me it was just a result of getting too involved in something that never was. I devoted a large amount of my time on telephones and going out which in the end added up to nothing. While making hasty decisions I never really thought twice or overlooked at what I was doing after a while. The mess began to add up and soon I found myself lagging behind in stuff that really mattered for me as a person as I didnt give much attention to it previously. I still do mostly all these things but within boundaries and dont make it control my lifestyle as now I perhaps am in control of things and myself. Opening myself up as a person was never a problem but opening up to the wrong people was a mistake that I constantly committed and trusting the wrong people too was involved in this. In a way I remain happy at the fact that Ive gone through experiences such as these at a young age, as it keeps me prepared for the future. Neglecting my duties as a growing child ,I constantly came across a lot of troubles ,this included studies ,social life etc. There came times when my parents were really unhappy with me and my future remained a question mark in their minds as it built a lot of tension within them. But what Im grateful about is that they never lost faith in me and they constantly always explained to me about what was right and always heard my side of the story too. Perhaps because of their love and affection it was a quick process for me to realize my mistakes and undo my way of thinking. Ive at times tried to make my brother as my idle and live the way he did, in a quite reserved but jovial way. There have been instances where I just wanted to be in my brothers shoes as I felt that he handled himself quite well while he was growing up. According to me he did everything at the right time and thats why he enjoyed quite a bit. But I cant escape the fact that him n me are two different personalities and we just have to be our own people. I hear from a lot of people who are elder to me, that my age is the best as I dont have to worry about a lot of stuff. It brings upon confusion to me as I think the responsibilities that are on me arent too easy to fulfill though theyre necessary. But as a growing child, I explored a lot that perhaps people my age wouldnt. Main reason for this being that I was quite curious and being the youngest in my family always accustomed me to what elders usually do and how they behave. It was serious conflict as one hand I was neglecting my given duties and on the other hand I intended on doing things that I wasnt capable of. Eventually I realize that being older than I already am isnt an easy task either and probably when I do come to that age I would wish to be where I am right now. Keeping that in mind, Ive experienced times that Ive wished and wanted to act older than I already am. But what I was leaving behind only I know. That of being a kid and enjoying the best of what it has to offer. Being a kid or a teenager, I always hated to lose and I still do, be it anything perhaps at studies or at sport, or losing friends. But while growing up youve to accept to lose at times and youve to be open to that fact. Understanding that I guess has helped me into not being stuck up and has helped me in growing further as a person. In my years of growing up I have come across many instances that Ive witnessed people breaking up their relationships with each other just over meaningless arguments. Having fights is normal but it goes over limit when it starts effecting the way two people think about each other. There has to be space for understanding certain things as every person has his/her own opinions over matters. But many yet remain oblivious to this. Thats why perhaps it is easy to ruin things but hard to keep it together. I sometimes sit to think about most of those teenagers who have slit their wrists and committed suicide in depression, well in their case they never liked losing either and resorted into ending their life. I can probably relate to some teenager problems considering Im in the same age group and perhaps have gone through the same at some stage, but my upbringing has excluded the thought of suicide from me. Everything has to come to an end at one point in time and that refers to our lives as well, so we should wait until then. Thats why we teenagers are always told that theres a time for everything. In my times of growing up, Ive had a lot of fun even through all the hardships that have come along my way. Going to gigs and parties with friends was no more of an exciting thing to me as before. Since Ive cut down on that theres more value to it now then there was before. One of the most important tasks that Ive learnt in my journey of growing up is setting priorities. Something I wasnt good at doing so sometime back. There are loads of distractions available to get you off your way but if you have your priorities set out I dont think you could go off track. Part of becoming an adult brings a lot of confusion in our minds. There come times when people have asked me what Ive wanted to be when I grow up, and Im left with no answer. I realize I cant be young all my life but it just seems with all the competition around Im growing up much faster than I should be. But thats how this modernized world works, and I could probably deny the fact but cant hide from it. Accepting this Ive got an ambition, something that I hope to become and achieve. But I realize that this task isnt easy for some people and this has helped me into understanding the problems that some teenagers go through. They cant deal with the pressure and therefore breakdown into depression. Understanding aspects like these and looking into my own life, it has been quite easy to give way to other peoples opinions and sometimes accept what someone else says on top of your own word. Being unselfish is a part of growing up too. These values instilled in me thankfully is to my advantage and would perhaps benefit me in my future. There sure have been times when I just have been fed up of happenings around me and wished that everything should just stop. At the end of things I still would have to get on with my life and deal with my problems as thats part of growing up. I do wish that sometimes things should be quite different from what they are, but then if life had to be so predictable there wouldnt be any fun left in life itself. Believing in something of this sort has made me want to enjoy life as it comes even through its good times and bad. Understanding that behind every face theres a story, and thats why some people act in the manner that they do, we have to be open to whatever this life has to offer us. Growing up isnt an easy task but how would we ever know where our silver lining lies if we dont want to grow up. These growing years are considered golden as theyre times once lived they can never come back. We have the ability at times like these to make the most of our lives and should definitely use it. We never stop learning and thats why everyday we look at our life through a different light. Every year that I grow it brings me closer to my adult age and cuts off a year from my life. There surely is a time for everything and in life there are no short cuts to that. From now on I would like to take things as they come and enjoy myself under those means. Therefore I would like to live my life to the maximum level and in the right manner. Im still growing and so far the journey has been incredible.

Domestic Violence in Victorian England :: Victorian Era

Domestic Violence in Victorian England â€Å"Wife beating† was a prominent occurrence in Victorian times. It is socially acceptable and may be seen as a characteristic of the lower classes, but â€Å"wife beating† is prevalent in all classes. In William Montagu’s social investigation Round London: Down East and Up West, he tells of women in the hospital: â€Å"Sometimes as many as twelve or fourteen women may be seen seated in the receiving-room, waiting for their bruised and bleeding faces and bodies to be attended to [†¦] In nine cases out of ten the injuries have been inflicted by brutal and perhaps drunken husbands† (Montagu). Many incidents of domestic violence in Victorian times are influenced by alcohol. But â€Å"wife beating† is present in all classes, not just the lower classes as Montagu portrays. Caroline Norton, a Victorian author in mid nineteenth century England, commonly writes of her husbands continuous â€Å"wife-beating.† Her husband being a member of parli ament is obviously not lower class. Yet she writes of his â€Å"physical violence† towards her and how the servants restrain him from â€Å"inflicting serious damage† (Norton 1). Sir Pitt also beats his wife also even though he is considered upper class. The article â€Å"Spousal Abuse† discusses that Victorian perception of religion, domestic principles, and laws allows men to justify â€Å"wife-beating.† Domestic violence during Victorian times is mainly attributed to the idea that the man is the ruler in all worlds. The man’s responsibility of being a protector is the main idea in contributing to domestic violence. In the area of religion the â€Å"emphasis of religious based subordination suggested that, for a woman to be virtuous and serve God, she must follow the lead of her husband [†¦] this gave men the impression that they had a God given right to control their wives, even if this mean through the use of physical correction† (Nolte 1). Due to the fact that religion is claimed to be an important Victorian ideal, men believe that for women to lead a virtuous life, she must follow the wishes of her husband. Even if these wishes allow her to be beat. Domestic principles of Victorian England also promoted the dominance of men. The husband was the supreme being in the house and it was â€Å"a husband’s duty to protect his wife [†¦] this authority also allowed for him to use violence, if necessary, in order to keep her in line† (Nolte 3). Caroline Norton gave evidence of this when she disagreed with her husband upon the actions of another lady.

Attorney Client Privelege

Attorney-Client Confidentiality Tammy Sepulveda CJS/220 January 16, 2013 Deborah DiFalco Attorney-Client Confidentiality The attorney-client privilege, which dates back to the reign of Elizabeth I, was originally based on the concept that an attorney should not be required to testify against the client and, thereby, violate a duty of loyalty owed to the client. At that time, it was the lawyer who held the privilege. Today, the privilege is held by the client; while it may be asserted by the lawyer on behalf of the client, only the client can waive the privilege. Silverman, 1997) Although Silverman states that only the client can waive the privilege; he forgot to mention that if a client discloses to his attorney that he plans on committing a crime that would harm someone else, the attorney is then obligated to report it to the authorities. If a client is discussing a matter with their attorney in a public place and someone over hears it; that can be used in court. Only conversations between the attorney-client in private are considered privileged information.The attorney-client privilege is important to our criminal justice system for the simple fact that a client would be more apt to tell the truth to their attorney. When the attorney does not have all of the facts at hand; they may not be able to represent the client appropriately. If a client knew the information they were disclosing to their attorney wasn’t in confidence; they may not tell the attorney what they need to know. Our Constitution protects us from wrongful imprisonment and the US Supreme court upholds the very old legal concept.If there wasn’t attorney-client privilege then the defense would not need to fight for their client in court, thus making it easier for the prosecution to not have to properly present their case. This could result in innocent people going to prison being stripped of their liberty. One of the major concerns facing attorney-client privilege is e-discovery. Wit h the prevalence of electronic communication, preserving client confidentiality during document production is more challenging than ever. An attorney must track and find all the information that is pertinent to their case. This includes investigating possible electronic information.If the attorney does not have the same information that the prosecution may have; it can damper the case. Electronic information is not included under attorney-client privilege. Therefore, the client should privilege the attorney with any information that may be available to the prosecution through e-discovery. Reference Silverman, A. B. (1997). Silence is Golden- The Attorney-Client Privilege. Journal of the Minerals, Metals and Materials Society, 49(6), 62. Retrieved from http://www. tms. org/pubs/journals/jom/matters-9706. html The Courts in Our CriminalJustice System, by Jon’a F. Meyer and Diana R. Grant. Published by Prentice-Hall.

A Comparison in Anthem

ANTHEM In Ayn Rand’s Anthem, the story of Equality 7-2521 and the expulsion of Adam and Eve from the Garden of Eden can be compared and contrasted in many different ways. Two of those are their similarities and differences. They include both personal and behavioral similarities as well as personal and behavioral differences. They will be stated in the following paragraphs. There are similarities between Equality 7-2521 and Adam. They were both born with a natural curiosity. The curiosity caused them to do something that was explicitly forbidden.This led Equality 7-2521 to rediscover something that was wiped from human memory for a great length of time as stated on page 52: â€Å"We, Equality 7-2521, have discovered a new power of nature. And  we have discovered it alone, and we alone are to know it. † (Rand 41)He attempted to share his discovery but was rejected and scorned. Adam’s curiosity led him to eat the â€Å"forbidden† fruit from the tree from th e center of the Garden of Eden. This action caused his banishment from the Garden of Eden. What they both committed was considered by the governing authority to be sins.Equality 7-2521 was forced to run away because he dared to have an independent mind. Adam was forced out of Eden because he did not obey God. Also†¦ They were condemned for committing a great â€Å"sin. † The â€Å"sin† was disobeying a godlike authority. Equality and Adam both obtained information that was forbidden by the authority that governed them. Equality obtained forbidden information through secretly studying information on the time before the Great Rebirth, rediscovering electricity and creating a piece of electrical equipment.The World Council banned such actions so when he tried to convince the Council of Scholars, they threatened to report him and destroy his discovery as stated on 72: â€Å"You shall be burned at the stake,† said Democracy 4-6998. â€Å"No, they shall be lashe d,† said Unanimity 7-3304, â€Å"till there is  nothing left under the lashes. † And page 74: â€Å"This thing,† they said, â€Å"must be destroyed. †Ã‚  And all the others cried as one: â€Å"It must be destroyed! â€Å"(Rand 41) He was forced to run deep into the uncharted forest where he hid. Adam obtained the forbidden information through eating the â€Å"forbidden† fruit from the tree at the center of Eden.He gained knowledge of many things that were forbidden by God. As a result, he was banished from Eden. The similarities have been stated although†¦ There are also differences between Adam and Equality 7-2521. One is the sin they committed. Equality 7-2521 committed the sin of individual thought. He dared to live, think and love for himself. He also rediscovered electricity by himself, which was considered evil because he didn’t work with the rest of his â€Å"brothers† as stated on page 73: â€Å"So you think that you have found a new power,† said Collective  0-0009. â€Å"Do you think all your brothers think that?   Ã¢â‚¬Å"No,† we answered. â€Å"What is not thought by all men cannot be true,† said Collective   0-0009. â€Å"You have worked on this alone? † asked International 1-5537. â€Å"Yes,† we answered. â€Å"What is not done collectively cannot be good,† said International 1-5537. †(Rand 41)Adam committed the sin of disobedience. He ate the â€Å"forbidden† fruit when God specifically told him not to. As a result, he was banished from the Garden of Eden. Another difference is how they reacted after they left their residence. When Adam was banished, he did not seek revenge against God. He decided to continue living as normally as possible.Equality 7-2521 on the other hand, decided to start a new society that permits individual thought and makes it his goal to tear down the society he lived in and raze the city he lived in to the g round. In conclusion, Equality 7-2521’s story is some that can be easily compared and contrasted with the Expulsion of Adam and Eve from the Garden of Eden. This essay summarized their similarities and differences. There are many other ways to compare and contrast Adam and Equality 7-2521 that are not written in this essay. They may be in a different one. Works Cited Rand, Ayn. Anthem: Student Edition Toronto: Signet, 1995.

Buffy essays

Buffy essays BUFFY: THE SUPREME KICKER OF EVIL BUTT AND TELEVISION RATINGS. The television series Buffy the Vampire Slayer, derived from an early 1990's film by the same name, has given birth to the new figure in popular teen culture: The Slayer. Joss Whedon's teen vampire slayer, Buffy, and her band of accomplices are appealing because they operate within the boundaries of our own culture, albeit with our anxieties taking the form of demons. The slayer has become a metaphor for taking control in the all-too-confusing world of Teenage Youth. This essay will explore this theme and how it contributes to the show's popularity on television. In doing so, it will also examine the "Girl Power" wave of the mid-nineties, and its impact on the character of Buffy as part of its larger media impact, as well as Buffy's impact on the portrayal of young women on television and beyond. Added to this girl power, is the popular eternal theme used to obvious effect is good conquering evil. In the past women have been restricted to roles that are considered traditional. Roles associated with traits including emotionality, prudence and compliance, where the males were portrayed through their rationality, efficiency, individualism and ruthlessness. Buffy the Vampire Slayer has changed this, Buffy sharing those characteristics and displaying them dominantly and powerfully. Buffy occupies a position, which invites us to both identify with and to desire. Strong, sexy, and fashionably clad Buffy has the ability to impact both sexes and a wide span of ages, from young teenagers to adults reaching their forties. It is the fact that in battle, whether it be physical or emotional, Buffy always manages to end up on top, which is appealing to both genders. Sarah Michelle Gellers (Buffy) main appeal, especially to teen females, is her accompanying efficiency as an empowering feminist model. She kicks demon butt and she ...

Alaska Airlines Flight Human Factors

Alaska Airlines Flight Human Factors The term human factors can be defined as anything to do with humans. In aviation maintenance human conditions like stress, illness, complacency are important because if these factors are not taken care of can lead to fatal accidents. Human factors in aviation industry have become more significant as over the time it has been realized that in most airborne accidents, human error is the main reason rather than mechanical failure. Human Factors are too broad a definition for our understanding of its application in aircraft maintenance. It focuses on a wide range of challenges faced by any human in his/her day to day personal or professional life and when combined how they can lead to human errors and ultimately to a fatal accident. This report is the case study of one such incident, Alaska Airlines Flight 261, a McDonnell Douglas MD 83, which crashed into Pacific Ocean near Anacapa Island, California killing all 88 people on board. The National Transportation Safety Board (NTSB) determ ines that the probable cause of this accident was a loss of airplane pitch control resulting from the in-flight failure of the horizontal stabilizer trim system jackscrew assembly’s acme nut threads. The thread failure was caused by excessive wear resulting from Alaska Airline’s insufficient lubrication of the jackscrew assembly (NTSB (2003). Loss of Control and Impact with Pacific Ocean Alaska Airlines Flight 261. WASHINDTON, DC: NTSB. 180.) After going through the accident and studying all the possible causes of this fatal accident it has been observed that it was the chain of events that led to one error after the other. The Cheese Error Model is used for analysis to explain the causes. C:UsersYashikaDesktopswisscheese2.gif Fig 1 (http://www.aviation.unsw.edu.au/about/articles/swisscheese.html) SYNOPSIS According to NTSB report 2003, â€Å"on January 31, 2000, about 1621 Pacific standard time, Alaska Airlines flight 261, a McDonnell Douglas MD-83, N963AS, crashed i nto the Pacific Ocean about 2.7 miles north of Anacapa Island, California. The 2 pilots, 3 cabin crewmembers, and 83 passengers on board were killed, and the airplane was destroyed by impact forces. Flight 261 was operating as a scheduled international passenger flight under the provisions of 14 Code of Federal Regulations Part 121 from Lic Gustavo Diaz Ordaz International Airport, Puerto Vallarta, Mexico, to Seattle-Tacoma International Airport, Seattle, Washington, with an intermediate stop planned at San Francisco International Airport, San Francisco, California. Visual meteorological conditions prevailed for the flight, which operated on an instrument flight rules flight plan.† (NTSB. (2003). HISTORY OF FLIGHT. In: NTSB Loss of Control and Impact with Pacific Ocean, Alaska Airlines Flight 261. WASHINDTON, DC: NTSB. 1.) PROBABLE CAUSE The National Transportation Safety Board carried out an intense investigation to find out what brought the flight 261 down and founded many r easons responsible for this accident. The NTSB report considered the main reason as the loss of airplane pitch control due to the in-flight failure of the horizontal stabilizer trim system jackscrew assembly’s acme nut threads. The thread failed because of excessive wear resulting from Alaska Airlines insufficient lubrication of the jackscrew assembly. NTSB reports also mentions about the design flaw of McDonnell Douglas MD-80 as it didn’t have fail safe mechanism to prevent the disastrous effects of failure of acme nut threads.

Innovation and Change Assignment Example | Topics and Well Written Essays - 1500 words

Innovation and Change - Assignment Example However it depends upon various factors including willingness to bring a change, vision for change, determination as well as leadership qualities, certainty of progress in right direction and guidance (Jarret, 2009). Different people have different strengths and weaknesses when it comes to finding a solution for their problems, but it is the circumstances due to which they come up with something extra ordinary and contribute to the process of innovation (Mayle, 2006). According to Rosanne Cash â€Å"The key to change... is to let go of fear†. A change can only occur when people let their guard off and let things happen as they please. Innovation on the other hand is derived from a Latin word that means â€Å"to introduce something new to the existing realm and order of things†. In simple words it’s kind of a small revolution in its self (Shavinina 2003). Innovation or change does not occur randomly but thoughts and effort is put into the process to implement a su ccessful change. Lots of decision making goes into this process which is affected by mental models, personal bias and stereotypes that consistently influence the decision makers during statistical computation (Jarret 2009). This does not mean that decisions made are effective sometimes they can be flawed as well. In fact many times the greatest obstacle in the way of innovative change is the flawed human judgment. For example, mergers largely fail to achieve potential. Failure in achieving an effective change can be due to many factors like lack of vision, poor processing, inappropriate business strategies etc. but being able to manage a flawed judgment is the key to survival. Change has to be strategized in a way that leads to successful future yet satisfies short term requirements (Holbeche 2006). Theories of Innovation and Change Different theories about innovation have been brought by different scholar that are being seen practically implemented on to this world such theories as presented by Max Weber, Nisbet, etc are important to be discussed so that change innovation can be well comprehended. With the existence of social science there have been untimely diverse changes in the society. The theory that emerged from Robert Nisbet was the first time people started noticing that there is link between change and society with its past and the present, and here started a new debate. Nisbet’s thesis presented the fact that there can be no reflection or study upon the social change evolving hence it is not measurable and it is distinguishable from the intellectual activity which is usually referred as history (Boudan 1986). Revolution can be defined as a social change that place within a very short period of time. Social change is made up of four factors that are; Modernization, Diffusion, cultural lag and indigenously initiated alteration within the systems. When society is not able to cope up with the forced factors that have been involved into it, change s in that society are inevitable and thus revolution comes into that society. Max Weber was the first person who thought that social changes are rather just not linked to the economics going on around people but to the entire social sciences that are revolving around us. These kinds of changes are important to be discussed and mentioned in researches where social communication is involved (Boudon 1986). Leadership of innovation and change: With the acceleration in the onset of change and innovation, leaders have to evaluate